Avoid using JavaScript because it does not work with any ESP.div tags should not be used as most email clients do not support their use.Don’t set heights and widths for images as this will cause unnecessary white space in a degraded email.Always provide alternative text for images in case they don’t appear in the email (blocked, fail to load, etc.).Images uploaded to the email template must be less than 5MB and either PNG, JPG, GIF.Use inline style sheets to format your email as CSS or it will not be recognized by Email Service Providers (ESPs).If you would like one email template for both mobile and desktop, keep the width below 500 pixels.This article covers technical, styling, and content-specific tips and tricks for various email use cases and topics.
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